Guide
How to use the Listing Conversion Check
1. Download the report
Business Report by child ASIN
- 1In Seller Central go to Reports → Business Reports.
- 2Under By ASIN, choose Detail Page Sales and Traffic by Child Item.
- 3Set the date range to the last 30 days (or 60 for slow sellers) and click Download (CSV).
Menu names in Seller Central change now and then. If a label looks different, search the report name in Seller Central's search bar.
2. Read the results
Fix these listings
High traffic, low conversion, with the sales you missed compared with your average conversion rate.
Buy Box problems
Listings where you often didn't have the Buy Box, so shoppers bought from someone else.
Hidden winners
Convert much better than average but get little traffic: advertise these first.
3. What to do next
- Price: compare with the top 3 competing offers. A gap of more than 5–10% often explains low conversion.
- Main image: white background, product fills 85% of the frame, sharp at zoom.
- Reviews: under 4.0 stars or fewer than 20 reviews hurts badly; fix the cause (see Returns tracker) and request reviews.
- Title and bullets: say what it is, size/quantity and the main benefit in the first 80 characters.
- Delivery promise and stock: slow delivery dates and out-of-stock variations kill conversion.
- For Buy Box problems, fix price, stock and dispatch time first; listing changes won't help until you hold the Buy Box.
4. Good to know
- •Compare products within a category: a ₹5,000 item naturally converts lower than a ₹299 one.
- •Re-run after each change, using a date range that starts after the change.
5. FAQ
How is "missed sales" calculated?
(Your average conversion × the listing's sessions − units it sold) × its average selling price. It's an estimate of the opportunity, not a promise.
It says a column is missing. What now?
You probably uploaded a different report, or Amazon renamed a column. Download the report exactly as in step 1. If it still fails, tell us the report name and we'll add support.